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Beyond the Big Cities: Inside Jumia’s High-Stakes Push into Upcountry Nigeria
For over a decade, Nigeria’s e-commerce growth has largely been concentrated in major cities. In places like Lagos and Abuja, doorstep delivery, app-based payments, and Black Friday deals are now part of everyday life. But beyond these centres, access has remained uneven, with logistics gaps and low trust slowing adoption. That gap is now where […]
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- May 8, 2026
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